
RESILIENCE. RISK. REWARD.
Ego Strength: Betting on Myself is more than a business memoir — it’s a masterclass in grit. From rock bottom moments to multimillion-dollar deals -Chuck Cuda shares the raw, unfiltered truth behind entrepreneurship, leadership, and personal growth.
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What People Are Saying
“Ego Strength by Chuck Cuda is a powerful and refreshing read. It offers practical wisdom on building emotional resilience, setting healthy boundaries, and developing the kind of inner strength that leads to a more grounded, fulfilling life.
What I really appreciated was how accessible and relatable the content was—it’s not just theory, it’s guidance you can actually apply. Chuck’s approach is encouraging without being preachy, and his personal insights add authenticity to every chapter.
If you’re looking for a book that challenges you to grow while also supporting you through the process, this is it. Highly recommend for anyone on a personal development journey.”
-Jessica Lorio
“Chuck doesn’t ease you in—he kicks the door down in the first chapter with stories of prison time, family struggles, and the gritty path to success. This isn’t your typical “feel good” business book — it’s real talk from someone who’s lived it.
No fluff. No sugarcoating. Just straight-up lessons, brutal honesty, and surprisingly powerful insights on how failure doesn’t define you — what you do with it does.
I couldn’t put it down... and honestly, I wish there were more pages. It’s that good.
Do yourself a favor — read it. Then read it again. 💥”
-Sean C.
“Great read! This isn't your average self-help book or autobiography. It is a delectable combination of the two that brings lived experiences together with lessons in leadership, entrepreneurship, and innovative business practices (negotiating utility costs for a laundromat? Genius!... IYKYK). Covering a wide range of topics and giving insight into what it means to truly accept accountability and persevere through adversity, Ego Strength is a book everyone should read at least once (or twice).”
-Cassandra Dean
“Ego Strength isn’t your typical “success story.” It’s a brutally honest, no-fluff journey through failure, growth, and grit. The author lays it all out—from addiction and incarceration to redemption and business success—and the result is both humbling and inspiring. What stood out most to me was the emotional honesty. He doesn’t just tell you what he did—he tells you who he was, what he learned, and how he changed. It’s part memoir, part mindset manual, and part business playbook. If you’ve ever had to rebuild your life, question your path, or fight for a second chance, this book will speak to you. Highly recommend for entrepreneurs, self-starters, and anyone looking to lead with purpose.”
-Jaclyn L
“I wasn't sure what to expect considering the vague title, but this book is a masterclass in resilience. Chuck Cuda’s story proves that setbacks can become the launchpad for legacy, and he delivers his journey with honesty, grit, and wisdom. From prison to boardrooms, Chuck doesn’t just share what he achieved, but how he earned it by aligning his values, mindset, and hustle. His story has very insightful lessons that really hit home. Highly recommended!”
-Gary
“Ego Strength is a standout read—thought-provoking, honest, and full of wisdom. Chuck Cuda delivers a fresh perspective on leadership by reframing ego as something that can be shaped and strengthened, rather than suppressed. Through compelling stories, practical insights, and personal reflections, he challenges readers to grow in self-awareness, lead with integrity, and live with greater purpose.
What sets this book apart is how approachable and relatable it is. Chuck doesn’t just preach principles—he lives them, and that authenticity comes through on every page. Whether you're a seasoned professional or someone navigating your own leadership journey, you’ll find this book both grounding and empowering.
It’s clear this wasn’t written for accolades—it was written to make a difference. And it does.
The fact that the proceeds go to Opes Charitable Foundation makes purchasing this book feel even more meaningful.”
-Morgan Hicks
“Ego Strength: Betting on Myself is more than a memoir. It serves as a guide for resilience and reinvention. Chuck Cuda’s story is brutally honest and refreshingly humble. It is filled with important lessons about life and business. His journey, from prison to boardroom, illustrates what it means to lead with purpose and develop from within. If you’ve ever experienced failure, questioned your path, or needed encouragement to continue, this book is for you.”
-Hummingbird Tearoom & Bakery
“Ego Strength is a great book and is a very easy read. Chuck is an inspiration to any young entrepreneur, father or really anybody for that matter. I know he has faced adversity but has never sacrificed his family or helping others including myself before worrying about his own gains.”
-Andrew Jones
"Chuck has been my best friend for 40 years. He is the most determined man I have ever met. This book is a testimony to that.
How he has overcome his obstacles and adversities in his life—he has given you a playbook with this book. Anyone that doesn't believe they can accomplish anything or get through tough times should read this book to see how it can be done—because he has done it!"
-Joe Strada
"I've had the privilege of watching this story take shape—not just on the page, but in real life.
Ego Strength is a brutally honest, deeply reflective account of what it means to own your mistakes, rebuild from the bottom, and lead with purpose. Chuck doesn't pull punches—he shares his journey with humility, grit, and the kind of insight that only comes from living through real risk and real consequences.
This isn't a polished success story—it's a roadmap for anyone willing to bet on themselves and do the hard inner work. If you're chasing more than just money—if you're after meaning, growth and legacy—this book will meet you where you are and push you forward."
-Nico Pento